Included with your place

  • 30-day money-back guarantee. If by the end of week 1 the programme isn't working for you, email me and I'll refund the full $540 with no questions.

  • Every live session recorded. Yours to keep forever, so a busy week doesn't break the cohort for you.

  • A 30-minute 1:1 with Richard. Book it whenever you have something specific to work through.

Course curriculum

    1. Program Overview & Schedule

    1. Selecting and Evaluating Your Niche

    2. 6 Rules For Picking A Niche

    3. Find Your Tide Pool: Why Boring Sectors Win

    4. Niche Selection Is A Reversible Decision

    5. Yes, You Can Thrive Without A Niche (sort of)

    6. Assignment: Define and Evaluate Your Niche

    7. Week 1 Quiz: Niche Selection Fundamentals

    8. Interactive Tool: Niche Evaluator

    9. Session 1: Selecting Your Consulting Niche (LIVE)

      FREE PREVIEW

    10. Slides - Niche Selection

    1. Discover the Right Problem to Solve

    2. Buying Triggers: What Makes Clients Act Now

    3. Research Calls: Your Secret Positioning Weapon

    4. The Client-Problem Awareness Scale

    5. Interactive Tool: Problem Discovery & Ranking

    6. The Five Types of Positioning

    7. Crafting Your Positioning Statement

    8. Assignment: Craft Your Positioning Statement

    9. Week 2 Quiz: Positioning Fundamentals

    10. Interactive Tool: Positioning Statement Builder

    11. Slides - Problems and Positioning

    1. Designing Your Offers

    2. The Six Services You Can Offer Business Clients

    3. Metric Matching: Align Your Services To Metrics Clients Care About

    4. Packaging & Naming Your Services

    5. Diagnostic Deliverables: How To Package Discovery Work

    6. Diversifying Your Services For Tough Times

    7. Week 3 Quiz: Offers & Service Design Fundamentals

    8. Assignment: Design Your Service Suite

    9. Slides: Offers & Services Fundamenta;s

    10. Session 3: Offerings And Packaging

    1. Setting Your Pricing

    2. Why Value-Based Fees Don't Work For Most Consultants

    3. What Should Consultants Charge? Six Pricing Tiers

    4. Don't Charge By The Hour

    5. Sell Projects, Not Products

    6. The Pricing Conversation: The Zero In Technique

    7. Price Sensitivity and Raising Your Fees

    8. The Danger of Starting With Low Prices

    9. Week 4 Quiz: Pricing Fundamentals

    10. Assignment: Build Your Pricing Structure

    11. Interactive Tool: Pricing Tier Selector

    12. Session 4: Pricing And Fees

    13. Slies: Pricing And Fee Strategy

About this course

  • $540.00
  • 45 lessons
  • 2.5 hours of video content

Discover your potential, starting today

Enroll today

What People Say

“I've been an avid subscriber to Richard's newsletter for years now, and it has continued to provide impactful inspiration on how to address the genuine challenges early-career consultants face — so I knew this course would be invaluable. The course met my high expectations, and was very helpful for inspiring how to package and sell the work that I do for games teams, shaping my expertise into a compelling offer. I particularly appreciated the live sessions, time spent with Rich and other consultants, to explore these challenges together — alongside the automated tools shared to help guide through the process. This will continue to inspire my practice for years to come.”

Steve Bromley, Games User Research Consultant

FAQ

  • Who is this programme for?

    Consultants in their first 18 months of self-employment, or experienced consultants whose practice has plateaued. If you're not sure what to charge, who to target, or how to package your work, this is built for you.

  • What's included?

    Four weekly 90-minute live group coaching sessions with Richard. Niche, positioning, offer design, and pricing strategy. Workbooks, frameworks, and recorded sessions you keep forever. Plus a one-to-one 30-minute coaching session with Richard.

  • What if I can't attend a live session?

    Every session is recorded and posted within 24 hours. You can submit your work for written feedback async. Most students miss at least one session and stay on track.

  • When does the next cohort start?

    Cohorts run quarterly. The next one starts in summer 2026. Buy now to lock your place and current pricing.

  • What if it's not for me?

    If by the end of week 1 the programme isn't working for you, email me and I'll refund the full $540 with no questions.