Included with your purchase

  • 30-day money-back guarantee. If within 14 days of buying you decide it's not the right fit, email me and I'll refund the full $500 with no questions.

  • Lifetime access. Buy once, keep forever. Come back to it on every proposal you write.

  • All templates yours to keep. The agenda, qualifying questions, second-call structure, and proposal language Richard uses in his own practice.

Course curriculum

    1. Introduction

    1. What Is A Proposal?

    2. The Different Types Of Proposals

    3. The Differences Between A Proposal, Pitch, And A Contract

    1. Clients Need To Earn Your Proposal

    2. Qualifying Prospects

    3. Having An Amazing First Call With A Prospective Client

    4. Access Our Template Agenda And Questions For The Initial Call

    5. The Collaborative Second Call

      FREE PREVIEW

    6. Access Our Template Agenda For The Second Call

    1. Do You Need To Write A Proposal?

    2. Positioning Yourself

      FREE PREVIEW

    3. Creating Your Story

    4. Winning Competitive Situations

    1. Download Our Proposal Templates

    2. Writing The Proposal

    3. Do Your Research

    4. Introduction / Problem Statement

    5. LIVE RECORDING - Creating The Title Page

    6. Live Recording - Writing A Problem Definition

    7. Methodology

    8. LIVE RECORDING - Writing The Methodology

    9. Deliverables

    10. LIVE RECORDING - Writing The Deliverables

    11. Timeline and Fees

      FREE PREVIEW

    12. LIVE RECORDING - Creating The Timeline and Fee Structure

    13. The 'About You' Section

    14. LIVE RECORDING - Writing The 'About You' Section

    15. Proof of Success

    16. LIVE RECORDING - Creating The Proof Of Success

    17. BONUS MATERIAL - LIVE RECORDING - Writing The Methodology (SECTION 2)

    18. BONUS MATERIAL - LIVE RECORDING - Writing The Methodology (SECTION 3)

    19. BONUS MATERIAL - LIVE RECORDING - Writing The Methodology (SECTION 4)

    20. The Example Proposal Template

    1. Persuasive Proposal Writing

    2. Imagery and Metaphors

    3. Alliteration

    4. The Power Of Contrasts

      FREE PREVIEW

    5. Embracing The Rule Of Three

    6. Combining The Techniques

    7. Solicit Proposals

    8. The Proposal Review

    9. How To Deliver A Proposal

    10. Interpreting Responses To A Business Proposal

    11. That's All Folks...

About this course

  • $500.00
  • 45 lessons
  • 5 hours of video content

"Well worth the investment"

“Having operated at director level in the Big 4, I thought I’d seen most of what there is to see in terms of a compelling sales pitch. Richard’s training is excellent and showed me a number of pitfalls I hadn’t previously considered. Well worth the investment!”

Tim Dee-McCullough FCCA FRSA

Sign Up For Proposal Mastery

Discover the principles, templates, resources and examples to write persuasive business proposals from scratch

Enroll today

FAQ

  • Who is this course for?

    Consultants writing proposals for $20K+ engagements who keep losing to inferior competitors or undercharging because the proposal language is wrong. Most students close the next two or three proposals at higher rates after the course.

  • What's included?

    Five chapters covering the modern principles of consulting proposals, the proposal process from first call to close, your proposal strategy, writing techniques that win, and the templates Richard uses in his own practice. Recordings and templates yours forever.

  • How long does it take?

    Most students finish the core material in 2 to 3 evenings. The templates and frameworks then save you hours on every proposal you write afterwards.

  • Do I get the templates?

    Yes. The course includes the exact agenda template, qualifying questions, second-call structure, and proposal templates Richard uses in his own consulting practice. Adapt them to your work and use them on every engagement.

  • What if it's not for me?

    If within 14 days of buying you decide it's not the right fit, email me and I'll refund the full $500 with no questions.